KTR is Poland’s largest advertising festival, in which leading industry figures give out awards in more than a dozen categories including commercials, illustrations, and packaging. After we won our first KTR prizes in the year 2010, we were invited to design the annual catalog in 2011 and 2012. Our design transformed and built on KTR’s labyrinthian wordmark designed by Robert Rosół. Manipulating original vector files, we allowed for new paths and passages to appear in order to evoke the creative process.