The National Audiovisual Institute is a cultural institution dedicated to digitizing, providing access to and promoting Poland’s audiovisual heritage. Thanks to the client’s open-minded approach our design for the 2013 Annual Report was created in a non-standard and subjective manner. We drew ongoing inspiration from the materials and their new meanings which emerged during the creative process. They layout was created based on a simple grid which allowed us to accentuate the graphic and typographical elements and use photo resources in a new context. We were able to create a biological world of flowing cultural and media content.