Edgar Bąk Studio
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Surowy Magazine

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2010

The Art & fashion Festival held at Poznań’s Stary Browar is a multi-day event combining fashion shows, workshops and lectures. The workshops cover photography, illustration, fashion design, jewelry and fashion journalism. We were invited to create a magazine that would sum up the week-long efforts of more than 50 participants and the materials they had prepared. We sought a graphic form which could serve as a metaphor for the information flow between the participants and the external world while providing a clear outline for the layout itself. The cover acts as an x-ray of the entire magazine – the black elements are placed in the same locations where they appear on the layouts inside the magazine. It is an account of an experiment with an automatic design process.