Edgar Bąk Studio
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Early Stage

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From one logo to 250 offices
Early Stage
Our cooperation with the Early Stage language school network started as a request to refresh their logo and in that process, turned into a transformation of their entire visual identification.

The visual identity we created gave Early Stage a new character – one that’s warm and friendly, but also fun and energetic. It is based on scaled shapes, which became the basis for free-form creation of icons, animations, and abstract patterns. In order to achieve the best possible result, we recommended a complete rebranding. The client’s openness resulted in us creating their new logo, website, marketing materials, and brand manual within six months.

We became an important part of Early Stage’s business development. Our rebranding resulted in creating an aligned visual identity for over 250 franchisees for the first time in the company’s 25-year history. The brand manual we prepared allows all franchises to communicate in an aligned, modern fashion. Regular brand audits ensure the communication is conducted according to established guidelines and therefore supports the brand recognition.
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Photo: Adam Pluciński

Visit: earlystage.pl