Edgar Bąk Studio
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Luya

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Naturally Good, Scented to Perfection
Luya
Luya is a distinctive line of cosmetics from YOPE, a brand renowned for its commitment to both skin care and environmental responsibility. YOPE emphasizes gentle and safe formulations for Luya products, which not only pamper the skin but also captivate the senses with their delightful fragrances.

Our design for Luya features energetic floral illustrations and vibrant, shelf-stunning colors, enhancing the brand's appeal. The visual identity complements the product’s premium qualities and stands out in a crowded market.
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Art direction: Edgar Bąk
Illustration: Weronika Kuc
Creative direction: Karolina Kuklinska-Kosowicz, Gabriela Duszenko
Typography: Jan Estrada-Osmycki / TEKIO
Client service: Joanna Witek-Lipka