Edgar Bąk Studio
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Young Creatives

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Our ideas are
unlike any other
Young Creatives
The goal of this campaign was to encourage young employees from the advertising industry to participate in the Young Creatives competition, awarding the most talented young creative teams.

The multimedia campaign featured a series of posters depicting the meanders of creative thinking; in addition, each subsequent poster includes all the previous ones within.
The campaign The best ideas are unlike any other is a tribute to creativity, especially how the most interesting ideas tend to break conventions, known categories and disciplinary boundaries. It is a nod to the chaos that is an intrinsic quality of the creative process, and a visual story about trials and errors, crumpled papers and crossed out words in a notebook.
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Concept: Zofia Smełka–Leszczyńska