Edgar Bąk Studio
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OKO.press

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The eye changes, but the visual acuity does not
OKO.press
OKO.press (The word "oko" translates to "eye") is a portal dedicated to investigative journalism, fact-checking, and monitoring reality, as well as telling human stories. As a civic tool for holding power accountable, OKO.press gives a voice to those who feel their rights are threatened and their fundamental freedoms are not upheld.

Our task was to create a logo, visual identity, and website for this important project. The logo, which features a hidden hole resembling a camera lens, symbolizes the commitment to reliable journalism and uncovering the truth. For the visual identity, we focused on a modern, clear design that emphasizes professionalism and the mission of OKO.press.

By supporting their mission of presenting credible, verified information that relates not only to facts but also to human stories, we created an aesthetic that reflects their values. Our work aimed not only to enhance brand recognition but also to build trust among audiences, which is essential to the mission of OKO.press.
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Client service: Joanna Witek–Lipka

OKO.press design team: Mateusz Mirys, Weronika Syrkowska, Iga Kucharska, Patrycja Tarkiewicz, Hanna Szukalska, Wojtek Jankowski.

OKO.press frontend + backend: Jarosław Głasek, Jakub Serwatka, Patrycja Pokora, Piotr Hylicki, Konrad Fedorczyk, Karol Sykała, Michał Grzebisz, Szymon Faligowski.

Photo: OKO.press, Vanilla Bear Films, Tito Texidor III, CDC / Unsplash

Typeface: Favorit by Dynamo