Prime Fund is an investment fund, formed by entrepreneurs developing B2B companies, especially interested in fintech, digital HR, and Industry 4.0. Compared to classic funds it is far more flexible and personal, which is why the client was open to solutions outside of the visual spectrum of classic financial institutions.
One of the goals of the identification created for Prime Fund was to defy conventions that define branding of many financial institutions.
The logo we created was inspired by monetary circulation on one side, new technologies and the binary code on the other. A pattern created by using elements of the logo resembles the binary notation of zeroes and ones.
The logo we created was inspired by monetary circulation on one side, new technologies and the binary code on the other. A pattern created by using elements of the logo resembles the binary notation of zeroes and ones.
A vivid color palette is one of the methods of breaking free from the dominant order of codes related to iconography of the finance industry. The other method is to create a modern, dynamic, pulsating logo, consisting of various states of the same element.
Elements of the logo can be used for any purpose – creating figurative illustrations, animated charts and infographics, as well as abstract designs.
Elements of the logo can be used for any purpose – creating figurative illustrations, animated charts and infographics, as well as abstract designs.
